What do buying a plane ticket and hiring a translator have in common?
When it comes to language services, Google Translate, student linguists, and low-budget freelancer forums blur the one simple truth you should base your business decisions on: language professionals do it better.
Your work and words are worth it.
Let me elaborate:
Have you ever had to walk by someone selling something and hastened your step so you’re safely out of ear-and armshot by the time they need to take a breathe or get to the next fullstop – meaning they’d be able to address you directly?
Even if you’re in a mall, inside a store, browsing, actively seeking to spend money –
Haven’t you ever felt the eye of an enthusiastic (aka comission-based) sales person on you like a white-hot needle wishing you were still little so you could crawl into one of these round coat racks?
Haven’t you ever heard a “Good afternoon, Miss!” and pretended to answer a call, or to rush off somewhere, emergency-bathroom speed?
Have you ever avoided eye contact with someone you feel is on assignment to, eeek! take MONEY from you?
It’s not just you.
NOBODY likes being sold to. But EVERYBODY likes VIP treatment.
And that’s where professional wordsmiths come in and make your words, your WORLD work for your readers.
We make sure that your readers feel seen, heard, understood.
We connect your message to their lifetime movie.
We’re your voice inside their head – communicating your value in context to their desires, needs, and wants.
Translation. Localization. Contextualization. Niche vocabulary.
They walk hand in hand if you want to impact readers with a different understanding of cultural identification, with a different view on the world, with a different historic background – and outlook.
Every reader of yours is a potential marketing coup.
IF you make their interaction with you a journey they find worthwhile.
To spark the kind of passion that helps your message spread like a wildfire, and kindle that flame, it takes more than transferring words.
It takes first-class wordsmiths, men and women of letters.
Let’s back up a step.
Every time you’re buying a plane ticket, preparing for your vacation or business trip, having coffee at the airport, boarding the plane, setting your devices to flight mode, you do so with the ironclad confidence that the pilots in charge have dedicated their whole life to being able to fly this plane and take responsibility for all aboard.
Not only have they devoted themselves wholeheartedly to flying, they invested monstrous amounts of time, money, and energy into becoming a commercial pilot.
They are also obliged to pass biannual health and fitness checkups, continuous training and a career that depends on advancing their already fine-tuned skillset towards perfection.
It’s their devotion to their passion that makes them your best bet to get your money’s worth. And then some.
That same devotion lets you sit back and enjoy the ride. You know that the crew in charge is trained, and trained well, to take care of your needs, from fresh-brewed coffee to getting you safely through the worst of weathers.
Whatever awaits you at your destination, lifetime vacation or obligatory convention you could do without – a planeride is like a time capsule of leaning back, relaxing, handing over responsibility.
Moreover, you expect the pilot in charge to deliver on the big AND the small promises. After a solid airborne performance, those perks include a smooth landing, a bespoke farewell, and gracious acceptance of “the clap” (hint: pilots hate it!).
Over to you.
Would you buy a seat at 50, 60, 90% off if you knew that your cockpit crew for that flight wasn’t professionally trained – but loves flying?
Promise, they’ve been wearing Ray Ban’s for more than 10 years, collect Lufthansa merch, and Top Gun is their favorite movie – in fact, they’ll definitely hear “Highway to the Danger Zone” inside their heads while crossing the turmac towards the runway.
Working with professionals is the smart, and safe, choice, and will p(l)ay out for you in the long run.
Also, it comes with perks:
What’s your story?
Together, we’ll make your story a German bestseller.