Stepping in front of a new audience can be taxing, to say the very least. Remember high school plays? A group of adolescent performers, from future movie stars to future bank tellers, setting the stage to bring A Midsummer Night’s Dream to life, for an audience who’s reasons to be there range from paternal pride to appreciation for the classics.
During rehearsals, some fleeting moments of magical storytelling, dialogues so catching they bring tears to the eyes of an elderly ballerina, now gym teacher slash theater coach, promise an opening night that will draw crowds and finally convince the board to channel funds towards the theater project group.
Usually, the evening turns out a bit different. Most of the audience would rather be at home, feet up, watching real actors in far less challenging parts. The performers themselves will remember the whole ordeal both fondly, for the team spirit and the fleeting fame that is part of standing out in high school, and with horror, remembering sweaty palms and bright lights and everybody staring when they felt, in their heart of hearts, that they were not, after all, Lysander, Hippolyte, orPuck reincarnated.
Once in a while, though, everything comes together in a blur of let’s call it magic. The light is just right, the roles fit their performers, the words reach the audience and tug at heartstrings, kissing away the kind of emotions that will render the whole evening unforgettable. A performance people will talk about fondly, names and stories the audience will carry out into the world.
Magic. Or a perfect combination of
Original content made graspable for a new audience
Your unique content is all you and speaks of your mission. It provides your clients ample opportunity to align with your message and take away valuable information, not to mention a grand first impression of what you can do for them. You know how to showcase what you bring to the table – but now you’re off to conquer the German market, and you sense that it’s not all Currywurst and Moin.
Tough crowd, one might say. Peculiar, even. Good thing you have an ace up your sleeve, someone living and breathing German culture AND a professional storyteller to boot.
Every business has its story. I’m here to make yours a German bestseller.
A brand that sparks emotions
Your online persona, your expertise, the values you stand for.
Your brand is what your clients remember about you, the images and emotions your name conjures up.
It shows in the way your message resonates with your audience, the feedback you receive.
Entering the German market means reaching out to a brand new clientele. Trust a German word nerd about finding the right tone and voice to win over this unique audience.
Let’s turn breadcrumbs into yellow brick roads, so your German buyers know where, and why, to find you!
A story that connects and converts
The four magic C’s of successful sales copy: Contact, Context, Continuity, and Conciseness. Marketers worth their salt know these virtues convert readers into buyers.
Stand out with custom-made storytelling that resonates with your German clientele, singing your praises (because you earned it!) while providing value and incentive for your audience.
Too good to be true?
I know that, especially with a mission close to your heart and a quest to change the world in big ways and small, the pressure of winning over a new core audience can go from taxing to overwhelming.
Everything depends on an excellent first impression.
Enter, little old me, the eco-warrior at your service, with an extensive background in localization, storytelling and brand management.
Even Germans aren’t immune to charm, class, and valuable (read: worth their time) content.
Let’s win them over.