When it comes to language services, Google Translate, student linguists, and low-budget freelancer forums blur the one simple truth you should base your business decisions on: language professionals do it better.
Let me elaborate:
Your written materials, be they marketing, brand, sales, or mission statement related, define you and your company in the eyes of your core readers aka potential investors/buyers/sponsors, the people who will passionately talk about you and spread the word.
Every reader of your is a potential marketing coup. Or not.
To spark the kind of passion that helps your message spread like a wildfire, and kindle that flame, it takes more than transferring words.
It takes first-class wordsmiths, men and women of letters.
Are you a traveler?
When you’re buying your ticket, preparing for your vacation or business trip, having coffee at the airport, boarding the plane, setting your devices to flight mode, you do it with the ironclad confidence that the pilots in charge have dedicated their whole life to being able to fly this plane and take responsibility for all aboard.
Not only have they devoted themselves to flying wholeheartedly, and invested monstrous amounts of time, money, and energy into becoming a commercial pilot.
They are also obliged to biannual health and fitness checkups, continuous training and a career that depends on advancing their already finetuned skillset ever further.
It’s their devotion to their passion that makes them great at their job.
That same devotion lets you sit back and enjoy the ride. You know that the crew in charge is trained, and trained well, to take care of your needs, from fresh-brewed coffee to getting you safely through wind and high water.
Now, over to your businesses’ story. Flying with professionals is the smart, and safe, choice.
And it comes with perks: