The first thing you need to read:
It’s not YOU. Stepping in front of a new audience is scary as fudge.
Politicians and High-Ticket actors have coaches to guide them through the steps, starting with what shoes and what scent to wear, all the way to where to let their eyes rest and how to react to awkward silences.
Remember high school plays?
A group of adolescent performers, from future movie stars to future bank tellers, setting the stage to bring A Midsummer Night’s Dream to life, for an audience who’s reasons to be there range from paternal pride to crushing on the dude in the donkey head.
During rehearsals, some fleeting moments of magical storytelling, dialogues so catching they bring tears to the eyes of an elderly ballerina, now gym teacher slash theater coach, promise an opening night that will draw crowds and finally convince the board to channel funds towards the theater project group.
Usually, the evening turns out a bit different. Most of the audience would rather be at home, feet up, watching real actors in far less challenging parts.
The performers themselves will remember the whole ordeal both fondly, for the team spirit and the fleeting fame that is part of standing out in high school, and with horror, remembering sweaty palms and bright lights and everybody staring when they felt, in their heart of hearts, that they were not, after all, Lysander, Hippolyte, or Puck reincarnated.
Once in a while, though, everything comes together in a blur of let’s call it magic.
The lighting is just right, the actors become their monologue, the words re-kindle their magic from centuries ago and tug on heartstrings, conjuring up feelings that will render the whole evening unforgettable. A performance people will talk about fondly, names and quotes and anecdotes the audience will carry back into their own lives.
Magic. Or, you know, a perfect combination of
Words that ring true and clear
Your unique content is all you and speaks of your mission. It allows your reader to identify with your message and take away valuable information, not to mention a grand first impression of what you can do for them.
You know how to showcase what you bring to the table – but now you’re off to conquer the German market, and you sense that it’s not all Mercedes Benz and Sauerkraut. which, for the record, make for the worst coupling of perks of living in Germany.
Trust a German bibliophile to STOP READING YOUR BOOK when they notice a duplicate word on page 81.
We’re sticklers for rules, regulations, and flawless performance. Look at our favorite cars.
Visuals that grow into fond memories.
Your personality shining through your words, the impact your work makes on our life, the values you stand for and ignite in your readers:
We see you as a name up in lights.
Your brand is what your readers, your buyers remember about you when you’ve (virtually) left the room.
It mirrors in the way they quote your work to their friends or how they catch themselves using a word or phrase they picked up from you.
It shows in the way your audience online engags with your profiles, how they make the connection between you as an extra in their lifetime movie and you, the real-life human being.
Its value lies in the human connection. We talk a lot about brand awareness and buyer personas. But it’s human connection that sparks like, trust, and loyalty.
That’s why your work isn’t done when, well, the work is done.
Marketing is the fuel to your profit propeller, and mindful marketing that serves your audience from a place of dedication is the secret ingredient to your Felix Felicis potion.
A story that connects and converts
The four magic C’s of successful sales copy: Contact, Context, Continuity, and Conciseness. Marketers worth their salt know these virtues convert browers into buyers, an online audience into real-time readers.
But how do you communicate your value, cement your name as the first one that pops into your reader’s head when they’re in a place to buy, all while providing value and incentive for your audience.
R.I.C.H. Content. Rich as in
I know that, especially with a mission close to your heart and a quest to change the world in big ways and small, the pressure of wowing, wooing, and growing your audience will boil from taxing to overwhelming.
But great content will do that for you – and feel as natural for you to jot down as it feels part of your readers’ world.
Even Germans aren’t immune to charm, class, and valuable (read: worth their time) content.
Let’s win them over.